Take a peek at new and emerging developments in how charities from around the globe are approaching their bequest marketing…
Fiona McPhee, fundraising strategist and coach, will explore best practice (what's really working) as well as emerging trends in bequest prospecting, conversion and stewardship. Packed with examples you will be sure to walk away with practical ideas and inspiration for your bequest program.
Fi McPhee (of Fiona McPhee Ltd) is a fundraising strategist providing coaching & training to fundraisers and not-for-profit leaders.
With ‘sleeves rolled up’ and ‘hands dirty’ practical experience, she is a most sought-after strategic fundraising adviser, planner, mentor and consultant.
Fiona brings to the party her love of data and the insights it provides to help drive the development of her specialty areas of fundraising strategy development, donor acquisition and retention, regular giving, bequests, and integrated communications programs.
Fi has worked with Kiwi fundraisers for almost 15 years. As a speaker and trainer, Fi draws on best practice methodologies as well as her experience and insights from her time working with hundreds of charities from across Australia, New Zealand, South East Asia and North America. Don’t miss out on what’s next in Bequest Fundraising.
You can learn more about Fi here: www.linkedin.com/in/fimcphee